Mt Everest Fashion Runway concludes their journey
Mt Everest Fashion Runway that held a new Guinness World Record for the highest altitude fashion runway has come to a successful end. The new world record was set at the altitude of 5,644 metres above the sea level in Kala Patthar, Solukhumbu.
The purpose of the event was to spread awareness about climate change. The event featured 18 Nepali and international models. It showcased designs made out of sustainable fabrics of felt, pashmina and organic cotton.
Kasa, an internationally recognised Nepali fashion brand, had organised the event including 48 persons. The crew started their trip through Phadking, Namche Bazar, Tengboche, Dingboche, Lobuche, Gorak Shep and finally to Kala Patthar. They walked every day between 6-9 hours through blizzards and snowed up trails.
“In the past 3 months, we had taken the event as a branding process,” Riken Maharjan, the Chief Executive and Designer RB Diamond Jewellery said. “But, we have achieved a lot more than just branding today. And, it is a proud moment for all of us,” he added.
Present at the event were Nepal Tourism Board, Visit Nepal 2020 and Ministry of Culture, Tourism and Civil Aviation. Some of the trekkers who happened to be in Kala Patthar were also part of the audience.
“MTV USA and Canada will telecast the journey of models as a reality show in May 2020. The telecast will help boost Nepal as a tourism destination all over the world,” Shradha Shrestha stated.
Likewise, Ramila Nemkul, CEO of Kasa commented, “The show has opened a gateway to the international market which will help the economy of Nepal.”
Issuing a press statement, the organisers stressed that after months of dedication and pushing through mental and physical challenges, the team finally brought home a record of the Highest Altitude Fashion Runway on Land.
“Heaven is a myth, Nepal is real’ is a statement that we’ve all heard before but I and my entire team have been lucky enough to witness it,” Riken Maharjan concluded the press release.